History
Sports Illustrated KIDS (SI KIDS) is a spin-off of the popular weekly American sports magazine Sports Illustrated, and was first launched in January of 1989. It is targeted towards kids and pre-teens up to 17 years old.
There are many features to SI KIDS, which include action photos, easy-to-read stories about star athletes and helpful instructional tips from the pros. It also features humor pieces, comics and interactive contests/activities. Some of the humor includes comic cards -- kids can send in their trading cards with funny captions about the athlete on the card. Michael Jordan has been on the cover the most times. One of the magazine's core values is to promote positive values, good sportsmanship and the fun of reading.
A recent innovation for the magazine has included alternate covers. In May 2006, the magazine featured three different alternate covers to cover the NFL Draft.
Source: Wikipedia
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