| |
History
Men's Health (MH), published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 38 editions around the world, a monthly circulation of 1.85 million, and 12 million monthly readers. It is the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health. The magazine’s website, MensHealth.com, averages 40 million page views a month.
Launched in 1987 as a health-oriented service magazine by founding editor Mark Bricklin, Men’s Health has evolved into more of a lifestyle magazine for men, covering all aspects of a guy’s life: health, fitness, fashion, nutrition, relationships, travel, technology, fashion and finance. Stephen Perrine, the magazine’s former editorial creative director, once summed up the breadth of the magazine’s coverage as follows: “I don’t have problems. I have story ideas.”
For it's 20th Anniversary issue in November of 2008, Men's Health scored it's biggest cover get ever with their exclusive interview and photo shoot with future President-elect Barack Obama. "Obama understands that Men's Health has a massive reach and when you want to get a message to men, there's no better place to communicate with them than within the pages of our magazine," said Editor-In-Chief David Zinczenko. "And he's the prototypical Men's Health guy: fit successful, a good dad, a good husband, and a guy who could put up big numbers on the electoral board, and the backboard. He was a natural for the cover of the magazine during this important time for our nation.".
Source: Wikipedia
|
|